Promote your firm’s expertise to gain press exposure and
capitalize on search engine optimization
Here are the main reasons Designbilly recommends to take up blogging:
Visitors to your firm's blog may also elect to subscribe to feeds via RSS, and/or to follow blog posts on Twitter or other social media. RSS feeds on the main website would allow for content to be automatically posted to both locations without need for duplicative effort.
Designbilly recommends that your blog be branded with the firm's logo, yet should project a slightly different look & feel from the firm's website design to really stand out. Your lawyers can take turns posting content, say 10 attorneys who each post once every two weeks. You can also link to other blogs for content (just be sure to give credit!). The system is very simple to use, so there's very little ramp-up time.
Reasons why your business should be writing a blog
Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 9 reasons (in no particular order) why your business should be blogging.
1. A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.
2. Your blog fuels SEO. Search engines love valuable content and will reward you for it.
3. 60% of businesses who blog acquire more customers
4. Your blog is the heart of all of your content marketing efforts. It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.
5. It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you’re all about.
6. A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback.
7. It can be fun. Blogging can be energizing, stimulating, and something you look forward to.
8. A blog keeps you focused on your content marketing strategy. You must create a schedule and stick to it to continuously deliver purposeful content.
9. Gives you insight into your audience. Blog analytics allow you to track readers, click-throughs, popular topics, shares and comments. You can even tell what day of the week your visitors prefer to stop by.