Why Email Marketing Is Important For Your Internet Marketing


More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email.

Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part.

Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalised. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories, request feedback to your customer – this list is virtually endless. With 2.5 billion users, email isn’t going anywhere.

Still thinking Email Marketing is not something for your company? Let us give you reasons why Email Marketing is a channel you should not be ignoring.

1. More effective than social media (for customer acquisition)

Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal – the conversion.

But when it comes to converting people into members, customers or supporters, email marketing is the way to go.

Digital tactics that drive customer Acquisition vs Retention.

2. Mobile devices allow people to check their email constantly

Because mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room at the doctor’s office, at the grocery store, everywhere.

Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.